Dallas; 21 November 2023: Risk management specialist, Turnkey Consulting, has appointed Emily Harnish as a non-executive director to further enhance its global board as the company continues its proactive growth drive
Based in the US, Harnish brings extensive marketing experience as well as valuable insight into the North American market; she will support Turnkey’s internal marketing function in evolving its strategy as the company looks to expand in the region.
Harnish has worked on all aspects of marketing with companies across a range of sectors and at different stages of their growth trajectory; she has also held senior marketing roles at companies including Dell, T-Mobile, Microsoft, experience management technology platform Qualtrics, and public sector software specialist CivicPlus.
Demand generation is a key focus for Harnish in recognition of the increasing availability of tools and data that enable marketers to be specific about allocating budgets, measure the impact of that spend, and optimise initiatives as required.
Richard Hunt, Turnkey’s founder and CEO, says: “Working with highly experienced external advisors based on our business need has been a successful policy for Turnkey, so we are delighted to welcome Emily to the team. She brings a wealth of experience and marketing know-how to the board, as well as all-important understanding of the US market. She is aligned to our company values and people-based approach, while her focus on how to use data and analytics to measure the impact of the marketing function also resonated with how we would like to see our marketing function evolve.”
Harnish says: “Turnkey has built a successful business model in the various countries in which it operates around the world. I’m excited to provide input into replicating that for the crowded US space. The key will be communicating Turnkey’s differentials, many of which are based around its innate understanding that security is about far more than technology - successful implementations revolve around the human element and working as a cohesive team – and identifying the market opportunities that this opens. At the same time, marketing has become an increasingly scientific profession, and it will be critical to identify key areas for spend and measure the impact of that spend to ensure effectiveness.”